ABMMA – Social Media
As Australia’s only accredited Bioelectric Meridian Therapy trainer, the Academy of Bioelectric Meridian Massage Australia (ABMMA) is the industry leader in Bioelectric Meridian Therapy and training. Established in 2018, it’s their mission to improve the wellness of every Australian by providing the best in holistic integrated health technology and training courses throughout Australia and worldwide.
What We Did
ABMMA came to us with the goal of introducing a new modality in the health and wellness space, Bioelectric Meridian Therapy. As pioneers in this field, one of the biggest challenges was educating a market unfamiliar with the practice, while simultaneously building trust and credibility around the brand.
We developed a strategy focused on thoughtful education, consistent messaging, and authentic community engagement. By amplifying the brand’s voice through targeted content, regular posting, and visibility within niche community groups, we were able to create meaningful conversations and position the brand as a trusted leader.
Our team worked to build social proof through testimonials, behind-the-scenes insights, and expert-led content, all while maintaining a cohesive and active brand presence across platforms. The result? Increased awareness, elevated brand authority, and a growing organic audience.
We commenced total social media management of three owned channels for ABMMA (Facebook, Instagram & LinkedIn) with the intention to amplify content largely through organic activity, with occasional paid support. The intention was clear: communicate the pioneering technology in an easily digestible way without diluting the technicalities and establish ABMMA as progressive leaders in the alternative health and wellness space.
Social Media Results
Sage PRM designed and rolled out a fully integrated social media approach, managing content and communications across ABMMA’s three core platforms from start to finish. This included everything from strategic direction and creative development to hands-on delivery and audience engagement. We brought ideas to life through visually rich content that spanned across video reels, animation, carousels, stories and static images. This was paired with brand-aligned copy tailored to resonate with the target audience of natural health care professionals. Sage PRM oversaw content planning, publishing and real-time platform management, backed by regular performance tracking and insights. In addition, we drove community management efforts by nurturing engagement, identifying relevant online community groups, facilitating conversations and building affinity with our audience.
What We Achieved
- Content interactions on Facebook up by 14% and page visits up by 35% (YOY)
- Page follows up by 85% on Instagram and by 6.6% on Facebook (YOY)
- Instagram reach up by 240%
- Established ABMMA as the pioneers of BMT in Australia.
- Created a clear and distinct brand identity
- Built and engaged with a growing online community
What we did
– Built a strong social media strategy
– Positioned the brand as a pioneer and thought leader in the health and wellness space
– Built trust and credibility around the brand
What we achieved
– Engagement up by 14%
– Page visits up by 35%
– Instagram reach up by 240%
– Page follows up by 85% on Instagram and 6.6% on Facebook (YOY)
– Created a clear and distinct brand identity
– Established an engaged and growing online community
Client Feedback
Working with Sage helped us clearly articulate our positioning and communicate it in a way that resonated with our audience. Thanks to their support, we’ve been able to establish a clear brand identity, educate the market, build our online community and cement ourselves as a leader in Bioelectric Meridian Therapy in Australia.
– Tracy Taulier (Founder)