Coco Bay Resort Noosa – Digital Communications
Coco Bay Resort is situated in Noosaville and offers accommodation for families, couples and groups looking for an affordable Noosa holiday, within easy reach of the Noosa River and Hastings Street. Guests choose Coco Bay Resort for a relaxing time in the spacious, townhouse-style self-contained villas set around tropical gardens.
Sage PR & Marketing was approached in 2019 by Coco Bay Resort for support in managing their online marketing and social media. Resort owners, Jo & Jason wanted to re-engage previous guests and improve customer engagement with regular communications and a strong online presence. We prepared a comprehensive digital communication strategy that focused on re-activation and retention of existing customers, and attraction of new customers by positioning Coco Bay Resort as a strong competitor in the crowded Noosa holiday accommodation market.
Sage PRM manages all organic digital communications including social media management, email communications, creative blog writing, and website content. Combined with our implementation of seasonal promotional campaigns, our online marketing has increased average occupancy for Coco Bay Resort year on year, contributing to 70% business growth over the last 6 years.
What we did
– Online Marketing Strategy
– Promotional Campaigns
– Social Media Management
– Blog Article Writing
– Email Communications
Results achieved
– 45% email open rate average
– Consistent 3% social media growth
– 70% business growth in 6 years
– 2022 Tourism Queensland Best of Queensland Experience Award (Active & Engaging Social Media)
What the client says
“When Jason and I took over ownership of Coco Bay Resort in 2018, we knew that we needed strong marketing to stand out in the competitive accommodation sector of Noosa. Since 2019, we have been working with the lovely Alison and the Sage PR & Marketing team.
Sage PRM have helped us to create a consistent online brand presence using social media, website blogs, newsletters, and targeted marketing campaigns to engage current guests and attract new ones. We achieve above-industry results on engagement and open rates and working with Sage PR has helped to grow our business by 70% over the past 6 years.
In 2022 we won our first Tourism Queensland Best of Queensland Experience Award and a key component of winning was achieving maximum points in the Active & Engaging Social Media category – something which only 34% of operators in our region achieved. Alison and Sage PRM have fulfilled a critical role in helping us achieve our success.” – Jo Carter, Coco Bay Resort
Client Feedback
“Since 2019, we have worked with Sage PR & Marketing to create a consistent online brand presence using social media, website blogs, newsletters, and targeted marketing campaigns. We achieve above-industry results on engagement and open rates and working with Sage PRM has helped to grow our business by 70% over the past 6 years. Alison and Sage PRM have fulfilled a critical role in helping us achieve our success.”
– Jo Carter, Owner – Coco Bay Resort