Noosa EV & Electrify Everything Expo 2025
The Noosa EV & Electrify Everything Expo is a free community event hosted by non-profit organisation, Zero Emissions Noosa, and is designed to inspire behaviour change towards sustainable transport and energy choices. Held annually in Noosa (June), the Expo showcases the latest electric vehicles (EVs), e-bikes, home and business money-saving energy solutions, while providing attendees with hands-on experiences and expert knowledge.
The Brief
In 2025, event organisers set an ambitious goal: grow attendance by 20% from 5,000 to 6,000 visitors, increase awareness of the Expo across a broader geographic and demographic audience, and boost engagement through both traditional media and digital platforms – with the same constrained marketing budget as previous years.
What we did
Sage PR & Marketing developed and executed an integrated communications campaign that spanned earned, owned and paid media channels. The results? Increased awareness regionally, attendance growth, and solidified the events’ brand positioning as South East Queensland’s largest EV and electrify expo.
Publicity & Media Relations
To build event awareness and community excitement, Sage PRM executed targeted media coverage across local and regional news outlets, including print, digital and radio.
Organic Social Media Strategy
Sage managed the event’s Facebook and Instagram accounts in the lead-up to the Expo. Content was designed to highlight key event activities, exhibitor showcases and sponsor contributions, while also driving audience engagement and social sharing.
Paid Social Advertising
A geo-targeted and interest-based META advertising campaign was implemented with goals to drive event awareness, increase website traffic and extend reach to surrounding regions.
Email Communications
Targeted email campaigns were developed and distributed to the Expo’s existing database. Messaging focused on driving engagement, building education around event themes, and generating excitement leading up to the event.
What we did
– Marketing plan & budget
– Media relations and publicity
– Media buying and scheduling
– Social media management
– Paid social advertising
– Email marketing
– Sponsor reporting
Results at a glance
– 20% increase in attendance
– 55% new attendees
– 402% increase in social reach
– 3200% increase in social engagement
– 900 new social followers
– 6.9k website visitors
What we achieved
- An integrated marketing communications plan that exceeded expectations, under budget.
- The 2025 Expo attracted an estimated 6,000 attendees, achieving the event’s target of a 20% increase in visitor numbers year-on-year.
- Organic social content reached over 72,000 people on Facebook, representing a 402% year-on-year increase in reach, over 168,000 video views, and a 3,200% increase in engagement rates compared to the previous year.
- Social channels saw a marked increase in first-time followers and engagement from users who had not previously interacted with the event, signalling a lift in brand recognition and audience awareness.
- Consistently high open rates on database email communications and low unsubscribe rates, demonstrating the content was relevant and resonating with the ZEN audience.
- The integrated campaign extended event awareness beyond the Noosa Shire, delivering a measurable increase in website traffic and social engagement from audiences across regional South East Queensland.
Client Feedback
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